COMMUNITY . INSPIRATION . EDUCATION
MEMBERSHIP If you’re a heart-centred business owner who wants to make a difference and grow your business - without compromising your values - you’re in the right place.
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The Business from the Heart Community is a super-supportive membership designed to meet you where you are right now with the guidance, support and training you need to move your business forward with more ease, more enjoyment and in full integrity.
No more confusion about what to focus on next, just clarity and progress. No more overwhelm from all the conflicting advice, instead confidence in your ability to choose what’s right for you and your business.
And (most importantly of all) - No more going it alone. In other words: Welcome Home!
Business is exciting! But it’s harder than you ever imagined…
If you’re anything like me, you started your own business full of excitement and optimism. At last you’d be doing meaningful work that lights you up, provides a good income on your own terms, and allows you to work the hours that suit you.
Except you might be finding, like I did, that the reality isn’t quite as easy – or as fun.
Despite being intelligent, capable and successful in your past ventures, you might be finding this business malarkey isn't as straight forward as you expected.
And after months of feeling confused about why it’s not working, and feeling like a fraud when friends and family ask “how’s the business going?”, it’s so easy to lose confidence and doubt whether you are really cut out for this.
I remember that time in business as painful, confusing and overwhelming - it felt like I was walking through fog. I couldn’t see clearly to take the next step, let alone know how to achieve my big vision.
Throw in the isolation of trying to do all this alone from home, without a support network of people who believe in you, and no certainty that what you’re doing will ever bring enough clients for it to really work - and you’ve got a recipe for giving up way to soon.
(Sadly I see this all too often.)
If this is you, you are probably:
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Constantly distracted by all the 'shiny objects' that show up on your Facebook feed (you know, the ones that say 'Just do this one thing and make 6 figures')
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Overwhelmed by all the possibilities for what you could do in your business - 121 packages? online course? passive income product? high-end offers? - and feeling stuck as a result
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Exhausted from trying to follow too many marketing strategies at once - and feeling disappointed in the lack of response despite all of your efforts
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Continually changing course in search of the 'right' direction, and not giving anything a go for long enough to see the green shoots of tangible results
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Feeling frustration and a huge amount of doubt about whether you can actually make this work at all
I’ve been where you are, so I totally get it.
It took me a long time to figure things out and get the help I needed to really understand business and find out what would work for me. (It was a classic case of “you don't know what you don't know” - until someone points it out for you!)
Once I’d got it working for me I started supporting other small business owners, and after a number of years helping them to grow businesses they love and can feel proud of, I came to see there were 6 core elements they needed in order to thrive - and I've designed the Business From the Heart Membership so you can get exactly what you need to start thriving too.
HERE'S WHAT THE MEMBERSHIP PROVIDES
I've been in business for a while now, and helped a hundreds of business owners find success along the way, so I know that these fundamentals really work.
Which means that, despite what you may have heard, you don’t need to invest eye-watering amounts in coaching or masterminds, or learn advanced marketing and business strategies straight off the bat - first you need the basics sorted.
Then you can leverage advanced techniques to help you fly (when you're ready I can teach you that stuff too.)
The Membership has been designed to give you ALL the elements you need to be successful:
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The Training and Business Education to keep you on-track toward your vision
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Mentoring and advice to get you unstuck and playing to your strengths
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A Community to support and cheerlead you especially on the days (and yes, you WILL still have them) when it all gets too much and you just feel like giving up.
And you need it to be affordable, I get that. So I've made sure you can access everything you need for just £1.55 a day!
WHAT CAN YOU LOOK FORWARD TO AS A 'HEARTIE'?
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Getting Started
Vision & Planning workshop
Business from the Heart Pathway -
Staying on Track
Regular monthly sessions
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Ongoing Support
In-depth training resources
We're always here to cheerlead and support you!
WELCOME
WELCOME & ORIENTATION
We'll get your membership off to a great start with an online welcome meeting where you can meet some of your fellow “Hearties”.
I'll introduce you to the membership, how to make the most of it, and help you know what to focus on first.
You'll leave with some immediate action steps - and some new friends and connections.
And don't worry there will be no awkward small talk - just a warm, relaxed welcome and a great start to your membership!
VISION & PLANNING
One of the first things you'll do in your membership is get clear on your long-term vision for your business, and then create a plan for the coming 3-12 months (a flexible one of course, because you don't yet know what opportunities are going to come up!). This way you'll know what your most important priorities are, and have clarity about what to focus on first within the membership to take your business forward.
REGULAR EVENTS
GROUP COACHING / Q&A CALLS
Feeling stuck? Need some advice or direction? Can’t decide between two courses of action? Whatever you need help with, I’m available for coaching and to personally answer your questions so you can keep on moving forward.
HOTSEATS
This is a deeper dive where I 'hotseat' 3 members on each call to focus in on any challenges they are facing, or offer help or advice with a specific project or idea. Even if it's not your turn to be hotseated you'll learn a lot by listening in.
GUEST EXPERT TRAINING
Specialist training in all things relevant to starting and growing your business, selected based on our members needs. Recently we've had Podcasting, LinkedIn, Facebook, Instagram and GDPR - all recorded so they're available when you need them.
MINDSET MENTORING
Don’t let those mind gremlins stand between you and your business success! Once a month you can come and get your blocks unblocked and chase away your unhelpful thinking patterns with our highly qualified and experienced Mindset Magicians.
HEARTIES MEETUPS
Deepen your connection with your fellow "hearties" with some structured connecting. Get to know each other in small private groups online, and brainstorm ideas, questions or challenges to keep you feeling inspired and making progress.
*Once a quarter we also get together offline and in-person (currently on pause due to Covid-19)
'GET IT DONE' DAYS
ONGOING SUPPORT
SUPPORTIVE FACEBOOK COMMUNITY
Our Facebook community is where your new “family” hang out online. It’s a safe space to come and share your successes, challenges, frustrations and ask for help or advice - there’s a world of wisdom and support you can tap into here!
TRAINING RESOURCES
A comprehensive library of training modules, worksheets & checklists. The Business from the Heart Pathway will guide you to what you need for where you are right now, so you don’t get overwhelmed (or waste time on the wrong things).
'TECHSPERT' SUPPORT & LIBRARY
Get support from our resident “Techspert” for those tricky tech tasks. Don’t waste hours frustrated and stuck in tech limbo - get help and move on.
There is also a library of trainings for common tech issues.
'HEARTIES PODS'
There’s nothing like having others “see” you and believe in you to help you keep taking action - so every few months we give you the opportunity to buddy up with other Hearties to form small accountability pods who help each other set focus and stay on track.
WHAT SORT OF TRAININGS WILL I GET?
Here's a taster of just some of the trainings available within the Membership - and we're adding something new regularly.
MEET SOME OF OUR MEMBERS
JOIN BUSINESS FROM THE HEART TODAY
And gain more confidence, clarity and a sense of community
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
£470
Join for a full 12 months and get 2 months free
Pay £470 per year for as long as you are a member
*Or switch to £47 per month after the first year
VAT is included in the price
I DESIGNED THIS MEMBERSHIP TO BE AFFORDABLE TO SOMEONE WHO IS BRAND NEW IN BUSINESS
I know that if you are in the first year or two of your business, or have been in business a number of years and don’t yet have a stable income flow, every penny counts and you can’t afford to throw your money away on something that doesn’t work. And you may not feel ready for a larger investment in 121 business mentoring or high priced group programmes.
Do you think you could squeeze £47 of value from this membership every single month?
That might be:
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Just one piece of advice on a coaching call that means you enrol a new client into your 121 package, online programme or workshop that very day
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Just one new connection you make at an online Mastermind or meetup that leads to a flow of referrals or exposure to a whole new audience for your services
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Just one mindset shift around your pricing (or visibility, or procrastination, or fear of sales) on a Mindset call that means you go out and double or triple your revenue
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Just one successful strategy shared by another member in the Facebook Group that you implement and get new clients as a result
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Just one training module that saves you hundreds on buying an online programme to learn the same thing
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Just one tweak to your sales process that multiplies the number of people joining your online programme
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Just one large dollop of collective love and encouragement when you've faced a big setback, that has you bouncing back within hours - instead of weeks
Would it be worth £47 for JUST ONE of these outcomes each month?
But this isn't just about getting results
Although of course we want that too!
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It's about stepping out of the fog
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Stepping into the warmth of a community
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Stepping up in your business because you are choosing to give yourself what you need to really thrive
CHOOSE YOUR MEMBERSHIP OPTION BELOW
And we'll see you on the inside!
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
£470
Join for a full 12 months and get 2 months free
Pay £470 per year for as long as you are a member
*Or switch to £47 per month after the first year
VAT is included in the price
MEET CATHERINE
I’m chief cheerleader over in the Hearties Hub (aka the Business from the Heart Community) and it's my passion (some might say obsession) to help heart-centred business owners who feel called to make a difference through their work to create a genuinely successful and sustainable business - without compromising their values. (Integrity all the way is part of the Hearties' code.)
One of the reasons I know my community so well is because I've had the same journey as them (and likely you too)! I started my business with no budget, no connections, not much of a clue, but a huge desire to use what I know to make a difference. (For me that was to share my 20+ years of sales experience with small business owners so they could do what they love AND get paid for it without feeling pushy.)
Two years later I’d created a 6-figure business and was spending my days supporting business owners all over the globe through my flagship online programme “Get More Clients Saying Yes!” and helping a smaller group of serious, committed women via a high-investment mentoring programme.
But after a while I realised I wasn't fulfilling my own vision of supporting much larger numbers of early-stage business owners who I am most uniquely able to help. Anyone who was too nervous to take the leap to join the online course, or couldn’t afford the £5-£10,000 investment for mentoring, got left behind.
Which is why I created the Business from Heart Membership - so I could fulfil my desire to offer the same sort of support I offered my higher-end clients, yet at a price that’s totally affordable for someone who is brand new to business, or for someone more established who is still struggling to make ends meet.
In January 2018 the “beta” version of the Business from the Heart Membership kicked off with 114 members whose feedback has helped me shape this membership into exactly what they want and need. So chances are it’s exactly the sort of support you want and need too!
CHOOSE YOUR MEMBERSHIP OPTION BELOW
And we'll see you on the inside!
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
£470
Join for a full 12 months and get 2 months free
Pay £470 per year for as long as you are a member
*Or switch to £47 per month after the first year
VAT is included in the price
AN OVERVIEW OF WHAT'S INCLUDED
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Group Coaching Calls
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Hotseat Sessions
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Hearties' Pods
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Mindset Mentoring
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Guest Experts
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Hearties' Meetups
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Private Facebook Community
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Library of Trainings & Resources
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'Techspert' Support & Tech Library
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'Get It Done' Days
The membership has been built on member feedback and all elements remain subject to change based on continued review and feedback (including yours!) - I promise it will always be great value!
SPECIAL EVENTS
Online Welcome Party Monday 17th May, 7.00pm (UK)
Get into your gladrags (or your pyjamas!) and come along to get your membership off to a great start and meet some of your fellow “Hearties”.
I'll introduce you to the membership and how to make the most of it, and and also help you know what to focus on first.
You'll leave with some immediate action steps - and some new friends and connections.
And don't worry there will be no awkward small talk - just a warm, relaxed welcome and a great start to your membership!
If you can’t make live it the "welcome & orientation" part will be recorded
(and there will be plenty of chances to connect with the other new members at the regular online meetups).
Vision & Planning Masterclass
A half-day virtual Masterclass to help you get clear on a plan of action to the end of 2021 (or beyond!) that will play to your strengths and feel in flow.
This will be particularly helpful if you are feel that you're not clear on how things will develop as (hopefully) lockdown restrictions ease. You can then move into this next phase with a clear plan and also knowing exactly where to start your Membership journey.
I'll also teach you the flexible planning technique I personally follow that allows you to have a clear 3-6 month plan - yet still be spontaneous when that great opportunity (or unexpected hurdle) comes along.
This session will be recorded so you can still benefit if you can’t make it live
ARE YOU JOINING US?
I'll see you on the inside!
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
£470
Join for a full 12 months and get 2 months free
Pay £470 per year for as long as you are a member
*Or switch to £47 per month after the first year
VAT is included in the price
FAQ
Your membership fee is £47 a month (including VAT in the UK) and will remain the same for as long as you remain a member in good standing.
Although the price of the membership may increase next time it opens, your membership fee won’t change.
As long as you like! The minimum period is just one month. Your membership fee is paid monthly so you only have to stay in for as long as you feel you are getting great value. (We hope that will be a long time – but you’re the one who decides).
However if you leave you won't be able to rejoin until the next time we open for enrolment - usually every 6 months.
The monthly membership fee may also be higher when you rejoin.
Yes. The annual option is £470 for the year (including VAT in the UK). This effectively means you are getting 2 months membership for free.
And also by joining for a year you are making a commitment to yourself to really lean in to the membership and get the support you need over a long enough period of time to take your business to the next stage.
I really believe you'll get amazing value from being a member of this community. However if you don't feel you are getting value, or even it's just not for you there are 2 options:
1. Cancel Anytime
You can cancel your monthly membership at any time by emailing
(*There is no cancellation option on the annual membership beyond the first 30 days)
2. Satisfaction Guarantee
Cancel any time within the first 30 days and we will refund you in full.
(*Satisfaction guarantee applies to both monthly and annual memberships)
We make it super easy for you. All you have to do is email us at info@catherinewatkin.com and we’ll do the rest.
But do make sure you let us know before your monthly payment leaves your account as we don't refund past payments. (The exception is during the first 30 days when we will refund you in full).
The membership is designed to support you from a standing start. No website? No clients? Just an idea? We'll support you to get those essential foundations in place you need to get your first few paying clients - and you'll be off!
If you’ve been in business for years then you’ll probably be at Stage 3 or 4 of the pathway. You might be ready to launch an online programme, set up a membership or hire associates. Or you might be looking for ways to fully scale and automate your business, or develop and market a high-end offering, or take your offline business online. The membership will help you with this too – and Catherine is the perfect person to support you, having done all of this herself. If you are not sure we can support you with the specific thing you want help with then drop us a line at info@catherinewatkin.com and we'll give you an honest answer.
Yes, many of our members sell to companies and organisations so you will have plenty of peer support. In addition, Catherine’s own background prior to starting her own business was in selling to companies so you’ll be able to draw on her knowledge and experience via the Group Coaching calls, Hotseat sessions and Training resources.
We only open enrolment for short periods so that the rest of the time we can be fully focused on our members and ensuring they have an amazing experience, rather than diluting our focus with sales and marketing activity (this is called a Launch Model and we teach this inside the membership).
Having new members join only at certain times of year also helps ensure a safe space where everyone has time to get to know each other in between inductions.
I currently open the membership for public enrolment every 6 months.
The monthly membership fee is subject to increase with each enrolment.
So if you know this is for you, why not hop on board now and let us support you?
Unlike a course there is no such thing as “falling behind” when it comes to a membership so we would encourage you to see it as a treasure trove of resources you can dip into when you need to, rather than something you have to "keep up with".
Not enough hours in the day is a big challenge for so many solo business owners so we aim to help you with that via the following:
1. We encourage you start your membership with the Time & Energy Management Modules within the training library - by doing this you should find you free up an extra 4 hours a week to implement your next steps.
2. Having greater clarity on what your next step is, and a laser focus on just one high impact thing at a time will mean you stop wasting time on things that either aren't working, are at the wrong stage of business for where you are, or where you are taking on more than one person can reasonably juggle and stay sane.
With the guidance of the membership you will have less things to focus on, and so more time to focus on those things that really matter.
What I see is that most small business owners are overwhelmed is because they have simply taken on too much. They are trying to juggle too many marketing strategies that are not yielding results or getting the attention of their ideal clients, following too many different business models, being unclear on the most impactful next step for them so juggling too many things at once. So, of course, it's a recipe for overwhelm and burnout.
One of the things we want to give you within this membership is a much simpler business where you are clear on the next best step for you, and can start doing less activity that has a high impact, rather than lots of activity that either doesn't work for you or isn't right for your stage of business.
Starting with the Time & Energy Management module and then moving on to the Business from the Heart Pathway to identify your one next step will really help cut down the overwhelm and help make your business journey feel much more in flow for you.
Unlike a course that you have to follow in a particular order, and to a particular timescale otherwise you fall behind and don't get the full benefit, the membership is very much designed to let you go at your own pace, and implement things in the order that is right for you.
No rushing to keep up or following a training where you can't get an answer to your question - the support here is ongoing, for as long as you are a member in good standing.
You will have access to a series of videos, resources and training materials that will allow you to:
1. Work at your own pace. The next step is always available for you when you are ready for it. Business isn't a race and we all have a different amount of time available to put in. So the membership is designed to support you regardless of what pace you want to go at.
2. Know the next step for you. Your business is as unique as you are. The Business from the Heart Pathway will help you identify the next right step for YOU and focus on completing it. There are plenty of training modules and extra support available through the Coaching and Hotseat sessions. So rather than need to work through everything, the idea is you identify the right next step for you and then go and access the relevant trainings.
If you've got a question that hasn't already been answered on this page then please drop us a line at info@catherinewatkin.com and we'll be very happy to help. And we promise we'll always give you an honest answer. We are interested in welcoming the right members - and making sure it's right for you too.
My Guarantee
I'm certain you'll be absolutely delighted with the value you get from this membership. But if it turns out I'm wrong, or if for any reason you feel it's not for you, just let us know within 30 days of joining and we will refund what you've paid so far. All you have to do is email us at info@catherinewatkin.com and we'll do that immediately - no quibbles.
READY TO JOIN US?
I’m pouring my heart and soul into creating a truly amazing Membership Community that serves you in the best way I know how. We'd love to have you join us and help shape this incredible community.
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
£470
Join for a full 12 months and get 2 months free
Pay £470 per year for as long as you are a member
*Or switch to £47 per month after the first year
VAT is included in the price
As soon as your payment has been received a welcome email plus membership logins will be sent out to you immediately. If you have any problems or questions when making your payment please contact us at: info@catherinewatkin.com or 020 8720 6455.
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