Membership Enrolment Closes
JOIN THE BUSINESS FROM THE HEART MEMBERSHIP!



Membership
EDUCATION . INSPIRATION . COMMUNITY
If you’re a heart-centred business owner who wants to make a difference and grow your business - without compromising your values or falling out of love with it along the way - you’re in the right place.
Welcome to Business from the Heart!
Business from the Heart is a super-supportive membership designed to meet you where you are right now with the mentoring, training and support to help you move your business forward with more ease, more enjoyment and in full integrity.
No more confusion about what to focus on next, or overwhelm from too much conflicting advice. Instead you'll have confidence in your ability to choose what’s right for you and your business, and progress you can feel proud of.
And (most importantly of all) no more going it alone: Welcome Home!


JOIN BUSINESS FROM THE HEART
**Join today and be ready for a great 2024!**
When you join the membership this month you'll be setting yourself up to get 2024 off to a great start!
- Attend the visibility training next week to learn how to stand out online and offline... while still feeling true to yourself
- Get oriented within the membership so you know exactly how to make the most of it to take your business forward
- Take part in the Vision & Planning Workshop in early December to create a clear yet flexible plan for 2024 (or follow the process in your own time)
- In December and early January work on your foundations: Craft your Sticky Message, do the Time & Energy Management training, or other key focus as identified in your Vision & Planning process
- Take time off over Christmas (which I highly encourage!), relax knowing you'll start the year with the support and training to help you grow your heart-centred business - and the key foundations to make everything you do easier and more effective
- You'll start the year knowing exactly where to focus your energy and attention - instead of spending the first part of the year finding your focus
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
£470
Join for a full 12 months and get 2 months free
Pay £470 per year for as long as you are a member
*Or switch to £47 per month after the first year
Enrolment closes at 10.00pm (UK) on Wednesday 29th November

Business is exciting! But it’s harder than you ever imagined…
If you’re anything like me, you started your business full of excitement and optimism. At last, you’d be doing meaningful work that lights you up, provides a good income on your own terms, and allows you to work the hours that suit you.
Except you might be finding, like I did, that the reality isn’t quite as easy – or as fun.
Despite being intelligent, capable and successful in your past ventures, you might be finding this business malarkey isn't as straight forward as you expected.
And after months of feeling confused about why it’s not working, and feeling like a fraud when friends and family ask “how’s the business going?”, it’s easy to lose confidence and doubt whether you are really cut out for this.
I remember that time in business as painful, confusing and overwhelming - it felt like I was walking through fog. I couldn’t see clearly enough to take the next small step, let alone know how to achieve my bigger vision.
Throw in the isolation of trying to do all this alone from home, without a support network of people who believe in you, and no certainty that what you’re doing will ever bring enough clients for it to really work - and you’ve got a recipe for giving up way to soon. (Sadly I see this all too often.)
If this is you, you are probably:
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Constantly distracted by all the 'shiny objects' that show up on your Facebook feed (you know, the ones that say 'Just do this one thing and make £10k this month')
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Overwhelmed by all the possibilities for what you could do in your business - 121 packages? online course? passive income product? high-end offers? - and feeling stuck as a result
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Exhausted from trying to follow too many marketing strategies at once - and feeling disappointed at the lack of response despite all of your efforts
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Continually changing course in search of the 'right' direction, and not giving anything a go for long enough to see the green shoots of tangible results
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Spending too much of your precious time doing things that if you are honest you don't actually enjoy - your heart sinks at the thought you'll have to do this forever if your business is to work
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Feeling frustration and a huge amount of doubt about whether you can actually make this work at all
I’ve been where you are, so I totally get it.

It took me a long time to figure things out and get the help I needed to get my business working (It was a classic case of “you don't know what you don't know” - until someone points it out for you!)
But that wasn't the end of the story! After several years of my business being "successful" and working financially it dawned on me that it wasn't actually working that well for me personally. Yes I'd achieved the dream, but it didn't feel the way I'd thought it would - there was just too much of it that didn't light me up and didn't feel true to me.
It was time to finally create a business that truly worked for me - and this is what I now love to help other business owners to do too!
Create a Business you Love
I care deeply about helping you create a business you can fall in love with – not at some future date when it’s finally “working perfectly”, but right now. Because if you can’t enjoy it now, while you are growing it, you might not love it enough to get it there.
No more burning out trying to do “all the things” or falling out of love with it because so much of what you think “should” be doing actually makes your soul shrink.
Instead you’ll design your business from the beginning to be sustainable and work for YOU. So you can love it now, and for many years to come.
Of course you won't create that sort of a business without getting in place the important foundations that will make it work and make it sustainable - and that's what this membership is designed to give you.
HERE'S WHAT THE MEMBERSHIP PROVIDES

I've been in business for a while now, and helped hundreds of business owners find success along the way, so I know that the fundamentals I teach really work.
Which means that, despite what you may have heard, you don’t need to invest eye-watering or anxiety-inducing amounts in coaching or masterminds, or learn advanced marketing and business strategies straight off the bat. First you need the basics sorted.
Then later you can leverage advanced techniques to help you fly (and when you're ready I can teach you that stuff too.)
The Membership has been designed to give you ALL the elements you need to be successful:
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The Training and Business Education to keep you on-track toward your vision
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Mentoring and advice to get you unstuck and playing to your strengths
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A Community to support and cheerlead you especially on the days (and yes, you WILL still have them) when it all gets too much and you just feel like giving up.
And you need it to be affordable, I get that. So I've made sure you can access everything you need for just £1.55 a day!


Ready to join us in this close-knit, loving, supportive community? We'd love to have you.
WHAT CAN YOU LOOK FORWARD TO AS A 'HEARTIE'?

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Getting Started
Vision & Planning workshop
Business from the Heart Pathway -
Staying on Track
Regular monthly sessions
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Ongoing Support
In-depth training resources
We're always here to cheerlead and support you!
FIRST STEPS
BUSINESS FROM THE HEART PATHWAY
You'll start your journey by using the Business from the Heart Pathway to identify which Stage of Business you are at now, which key business milestones you've already achieved, and which are yet to come. Having oriented yourself and identified "where you are at now" you'll be in a perfect position to move on to the Vision & Planning Process and make a clear plan for "where you want to go".
VISION & PLANNING PROCESS
Next you will follow the Vision & Planning Process to get clear on your long-term vision for your business, and create a plan for the coming 3-12 months (a flexible one of course, because you don't yet know what opportunities are going to come up!). This way you'll know what your most important priorities are, and have clarity about what to focus on first within the membership to take your business forward.
REGULAR EVENTS
GROUP MENTORING / Q&A
Feeling stuck? Need some advice or direction? Can’t decide between two courses of action? Whatever you need help with, I’m available for coaching, mentoring and to personally answer your questions so you can keep on moving forward.
HOTSEATS
This is a deeper dive where I 'hotseat' 3 members on each call to focus in on any challenges they are facing, or offer help or advice with a specific project or idea. Even if it's not your turn to be hotseated you'll learn a lot by listening in.
EXPERT TRAINING
Specialist training in all things relevant to starting and growing your business, selected based on what our members need most. All recorded so they're available when you need them whether you are just getting started or launching your online course.
HEARTIES MEETUPS
Get to know your fellow "hearties" and build your heart-centred network. Meet online* for networking, creating new connections, brainstorming, collaboration - and maybe even new clients!
*Twice a year we also get together in person
ONGOING SUPPORT
SUPPORTIVE COMMUNITY
Our Facebook community is where your new “family” hang out online. It’s a safe space to come and share your successes, challenges, frustrations and ask for help or advice - there’s a world of wisdom and support you can tap into here!
TRAINING LIBRARY
A comprehensive library of training modules, worksheets & checklists. The Business from the Heart Pathway will guide you to what you need for where you are right now, so you don’t get overwhelmed (or waste time on the wrong things).
'TECH GEEK' SUPPORT & LIBRARY
Get support from our resident “Hearties Tech Geek” for those tricky tech tasks. Don’t waste hours frustrated and stuck in tech limbo - get help and move on. There is also a library of tech trainings for common issues.
ACCOUNTABILITY + CO-WORKING
There’s nothing like having others “see” you and believe in you to help you keep taking action - so you have the opportunity to buddy up with other Hearties to form small Accountability pods. We also have "Get it Done" co-working days" to help you stay focused and on track

£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
£470
Join for a full 12 months and get 2 months free
Pay £470 per year for as long as you are a member
*Or switch to £47 per month after the first year
Enrolment closes at 10.00pm (UK) on Wednesday 29th November

WHAT SORT OF TRAININGS WILL I GET?
Here's a taster of just some of over 100 trainings and masterclasses available in the membership
- and we add to or update it with something new every month:
**NEW TRAINING** - COMING UP SOON!
AUTHENTIC VISIBILITY - 29th November, 1.00pm
Do you have mixed feelings when it comes to “being visible”? You know it’s essential to help you reach new clients, yet when it comes to actually being seen you feel uncomfortable and exposed – maybe even a bit of a fraud?
If this is you, and you want to find a way to be more visible in business while also feeling fully and authentically yourself, you’re going to love this inspirational session with our guest expert. You’ll uncover new belief in your own credibility and learn how tap into a genuine confidence that will help you raise your visibility and have many more people discover you and your business – without feeling you are “forcing” it, posturing or being unnatural.
If you join the membership before 1.00pm on Wednesday 22nd you'll be just in time to join us for this special session!
SPECIAL BONUSES
Online Welcome Party Thursday 30th November, 7.00pm (UK)
Get into your gladrags (or your pyjamas!) and come along to get your membership off to a great start and meet some of your fellow “Hearties”.
I'll introduce you to the membership and how to make the most of it, and and also help you know what to focus on first.
You'll leave with some immediate action steps - and some new friends and connections.
And don't worry there will be no awkward small talk - just a warm, relaxed welcome and a great start to your membership!
If you can’t make live it the "welcome & orientation" part will be recorded for you.
Vision & Planning Workshop Monday 4th December, 2:00pm (UK)
A half-day virtual workshop at the start of December to help you get clear on a plan of action for for 2024, that will play to your strengths and feel in flow.
This will be particularly helpful if you are taking a break over Christmas as it means you'll come back in January with a clear plan and knowing exactly where to put your energy and attention, instead of spending the first few weeks floundering and finding your focus.
I'll be teaching you the flexible planning technique I use myself that allows you to have a clear 3-6 month plan - yet still be spontaneous when that great opportunity comes along.
This session will be recorded so you can still follow the process even if you can’t join us live.
JOIN BUSINESS FROM THE HEART TODAY
And gain more confidence, clarity and a sense of community
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
£470
Join for a full 12 months and get 2 months free
Pay £470 per year for as long as you are a member
*Or switch to £47 per month after the first year
Enrolment closes at 10.00pm (UK) on Wednesday 29th November
MEET SOME OF OUR MEMBERS











I DESIGNED THIS MEMBERSHIP TO BE AFFORDABLE TO SOMEONE WHO IS BRAND NEW IN BUSINESS
I know that if you are in the first year or two of your business, or have been in business a number of years and don’t yet have a stable income flow, every penny counts and you can’t afford to throw your money away on something that doesn’t work.
You also may not feel ready for a larger investment in 121 business mentoring or high priced group programmes.
Do you think you could squeeze £47 of value from this membership every single month?
That might be:
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Just one piece of advice on a coaching call that means you enrol a new client into your 121 package, online programme or workshop that very day
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Just one new connection you make at an online Mastermind or meetup that leads to a flow of referrals or exposure to a whole new audience for your services
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Just one mindset shift around your pricing (or visibility, or procrastination, or fear of sales) on a Mindset call that means you go out and double or triple your revenue
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Just one successful strategy shared by another member in the Facebook Group that you implement and get new clients as a result
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Just one training module that saves you hundreds on buying an online programme to learn the same thing
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Just one tweak to your sales process that multiplies the number of people joining your online programme
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Just one large dollop of collective love and encouragement when you've faced a big setback, that has you bouncing back within hours - instead of weeks
Would it be worth £47 for JUST ONE of these outcomes each month?






But this isn't just about getting results
Although of course we want that too!
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It's about stepping out of the fog
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Stepping into the warmth of a community
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Stepping up in your business because you are choosing to give yourself what you need to really thrive
CHOOSE YOUR MEMBERSHIP OPTION BELOW
And we'll see you on the inside!
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
£470
Join for a full 12 months and get 2 months free
Pay £470 per year for as long as you are a member
*Or switch to £47 per month after the first year
Enrolment closes at 10.00pm (UK) on Wednesday 29th November
MEET CATHERINE

I’m chief cheerleader over in the Hearties Hub (aka the Business from the Heart Membership) and it's my passion (some might say obsession) to help heart-centred business owners who feel called to make a difference through their work to create a genuinely successful and sustainable business - without compromising their values. (Integrity all the way is part of the Hearties' code.)
One of the reasons I know my community so well is because I've had the same journey as them (and likely you too). I started my business with no budget, no connections, and not much of a clue - just a huge desire to use what I know to make a difference. (For me that was to share my 20+ years of sales experience with small business owners so they could do what they love AND get paid for it without feeling pushy.)

Two years later I’d created a 6-figure business and was spending my days supporting business owners all over the world through my flagship online programme “Get More Clients Saying Yes!” and helping a smaller group of committed women via a high-investment mentoring programme.
But despite the outward success, after a while I realised I wasn't fulfilling my own vision of supporting much larger numbers of early-stage business owners who I am most uniquely able to help. Anyone who didn't feel ready to take the leap to join the online course, or couldn’t afford the £5-£10,000 investment for mentoring, got left behind.
Which is why I created the Business from Heart Membership - so I could fulfil my desire to offer the same sort of support I offered my higher-end clients, yet at a price that’s totally affordable for someone who is brand new to business, or for someone more established who is still struggling to make ends meet.
In January 2018 the “beta” version of the Business from the Heart Membership kicked off with 114 members whose feedback has helped me shape this membership into exactly what they want and need. So the chances are it’s exactly the sort of support you want and need too!
CHOOSE YOUR MEMBERSHIP OPTION BELOW
And we'll see you on the inside!
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
£470
Join for a full 12 months and get 2 months free
Pay £470 per year for as long as you are a member
*Or switch to £47 per month after the first year
Enrolment closes at 10.00pm (UK) on Wednesday 29th November




FAQ
My Guarantee
I'm certain you'll be absolutely delighted with the value you get from this membership. But if it turns out I'm wrong, or if for any reason you feel it's not for you, just let us know within 30 days of joining and we will refund what you've paid so far. All you have to do is email us at info@catherinewatkin.com and we'll do that immediately - no quibbles.
AN OVERVIEW OF WHAT'S INCLUDED
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Group Mentoring / Q&A Sessions
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Hotseats
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Accountability Pods
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Expert Training
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Mindset Sessions
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Member Meetups
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Private Facebook Community
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Library of Trainings & Resources
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'Techspert' Support & Tech Library
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"Get It Done" Co-working Days
The membership has been built on member feedback and all elements remain subject to change based on continued review and feedback (including yours!) - I promise it will always be amazing value!
READY TO JOIN US?
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
£470
Join for a full 12 months and get 2 months free
Pay £470 per year for as long as you are a member
*Or switch to £47 per month after the first year
Enrolment closes at 10.00pm (UK) on Wednesday 29th November
I put my heart and soul into creating a truly amazing Membership where I can serve you in the best way I know how. We'd love to have you join our members and help shape this incredible community.
As soon as your payment has been received a welcome email plus membership logins will be sent out to you immediately. If you have any problems or questions when making your payment please contact us at: info@catherinewatkin.com or 020 8720 6455.
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