Business from the Heart


MEMBERSHIP If you’re a heart-centred business owner who wants to make a difference and grow your business - without compromising your values - you’re in the right place.

The Business from the Heart Community is a super-supportive membership designed to meet you where you are right now with the guidance, support and training you need to move your business forward with more ease, more enjoyment and in full integrity.

No more confusion about what to focus on next, just clarity and progress. No more overwhelm from all the conflicting advice, instead confidence in your ability to choose what’s right for you and your business.

And (most importantly of all) - No more going it alone. In other words:  Welcome Home!


Aly Harrold

Public Speaking Coach

"What a fabulous place to be! Inside the magical membership hub of Business From The Heart.

Here you can find anything and everything you need to support your business journey and more. It's like having a team of experts at your disposal to help you with whatever you are struggling with from basic encouragement and support right through to specifics like finding the right wording for a landing page or website.  It's all here, presented and delivered by a real person who has walked the walk before you and found the pitfalls to help you avoid falling into them.

The membership is a must have and I would value it over and above any other investment I've made in my business." 

Business is exciting! But it’s harder than you ever imagined…

If you’re anything like me, you started your own business full of excitement and optimism. At last you’d be doing meaningful work that lights you up, provides a good income on your own terms, and allows you to work the hours that suit you.

Except you might be finding, like I did, that the reality isn’t quite as easy – or as fun.

Despite being intelligent, capable and successful in your past ventures, you might be finding this business malarkey isn't as straight forward as you expected.

And after months of feeling confused about why it’s not working, and feeling like a fraud when friends and family ask “how’s the business going?”, it’s so easy to lose confidence and doubt whether you are really cut out for this.

I remember that time in business as painful, confusing and overwhelming - it felt like I was walking through fog. I couldn’t see clearly to take the next step, let alone know how to achieve my big vision.

Throw in the isolation of trying to do all this alone from home, without a support network of people who believe in you, and no certainty that what you’re doing will ever bring enough clients for it to really work - and you’ve got a recipe for giving up way to soon.

(Sadly I see this all too often.)

If this is you, you are probably:

  • Constantly distracted by all the 'shiny objects' that show up on your Facebook feed (you know, the ones that say 'Just do this one thing and make 6 figures')

  • Overwhelmed by all the possibilities for what you could do in your business - 121 packages? online course? passive income product? high-end offers? - and feeling stuck as a result

  • Exhausted from trying to follow too many marketing strategies at once - and feeling disappointed in the lack of response despite all of your efforts

  • Continually changing course in search of the 'right' direction, and not giving anything a go for long enough to see the green shoots of tangible results

  • Feeling frustration and a huge amount of doubt about whether you can actually make this work at all


I’ve been where you are, so I totally get it.

It took me a long time to figure things out and get the help I needed to really understand business and find out what would work for me. (It was a classic case of “you don't know what you don't know” - until someone points it out for you!)

Once I’d got it working for me I started supporting other small business owners, and after a number of years helping them to grow businesses they love and can feel proud of, I came to see there were 6 core elements they needed in order to thrive - and I've designed the Business From the Heart Membership so you can get exactly what you need to start thriving too.



Grounded, practical, down-to-earth advice from a real human being who was exactly where you are just a few years ago, and who has helped hundreds of others like you create a successful business they feel genuinely excited by.


I’ve developed the Business from the Heart Pathway so that you can pinpoint exactly where you are on the journey of growing your business.

No more confusion or feeling lost in the fog. Instead you’ll know your stage of business, why it feels the way it does, and what you need to focus on next for best results.


No more trying things just because someone else did it, or doing the right thing at the wrong time and then feeling like a failure when it doesn’t work.

Instead I'll empower you to make your own decisions, and be discerning about the options available.  So you'll have the confidence to choose the best way forward for where you are right now. 


Once you know where you are on your business journey and what you need to do next, only THEN is it time to dive deep into specific training and tactics to make that next step a success.

If you jump the gun you can get lost down a rabbit hole rather than make the progress you want. But when you're ready, there’s a whole range of training waiting for you inside the members area.


Isolation is like kryptonite to a business dream. So imagine what you can accomplish with a ready-made “family” of people who believe in you, respect you and totally “get” you.

Where no-one will ever ask: 'Do you plan to go back to work if this fails?' or 'Do people actually pay for that?' Instead you’ll hear 'Why don’t you just run with it and make it happen?'


Whether that's me holding a clear and ferocious vision of what's possible for you, even when you can't see it yourself, or being inspired by the progress of those around you, the inspiration surrounding you will keep carrying you forward.


Tracey Barreto

Transformational Coach

"I cannot tell you how glad I am to now be a part of Catherine's Community, and to be able to learn all the ins-and-outs of running my own business, step-by-teeny-tiny-step.

Instead of being totally daunted (like the proverbial rabbit) and not knowing what to do next, I have the security blanket of being able to follow a richly developed and resourced, cleverly structured plan, which I can follow at my own pace.

And I am comforted by the added knowledge and bonus that there's always someone around in the Community who can answer a question, or point me in the right direction." 

I've been in business for a while now, and helped a hundreds of business owners find success along the way, so I know that these fundamentals really work.

Which means that, despite what you may have heard, you don’t need to invest eye-watering amounts in coaching or masterminds, or learn advanced marketing and business strategies straight off the bat - first you need the basics sorted.

Then you can leverage advanced techniques to help you fly (when you're ready I can teach you that stuff too.)

The Membership has been designed to give you ALL the elements you need to be successful:

  • The Training and Business Education to keep you on-track toward your vision

  • Mentoring and advice to get you unstuck and playing to your strengths

  • A Community to support and cheerlead you especially on the days (and yes, you WILL still have them) when it all gets too much and you just feel like giving up.

And you need it to be affordable, I get that.  So I've made sure you can access everything you need for just £1.30 a day!


"I've already told Catherine I think what she's charging is crazy - I would happily pay much much more for the value I'm receiving."

Helen Elizabeth Evans - Conscious Business Mentor & The UK's No.1 Scientific Hand & Fingerprint Analyst

Ready to join us in this close-knit, loving, supportive community? We'd love to have you.


  • Vision & Planning

    Getting Started

  • Every Month

    Regular Sessions

  • Ongoing Support

    We're Always Here!



You'll start your membership by getting clear on your long-term vision for your business, and then creating a plan for the coming 3-12 months (a flexible one of course, because you don't yet know what opportunities are going to come up!).   This way you'll know what your most important priorities are, and have clarity about what to focus on first within the membership to take your business forward.



At the start of every month we review your vision and plan for your business and help you set a clear focus for the month ahead.  So you can be sure you are always working on the most effective thing for your business.


Feeling stuck? Need some advice or direction? Can’t decide between two courses of action? Whatever you need help with, I’m available for coaching and to personally answer your questions so you can keep on moving forward.


This is a deeper dive where I 'hotseat' 3 members on each call to focus in on any challenges they are facing, or offer help or advice with a specific project or idea.  Even if it's not your turn to be hotseated you'll learn a lot by listening in.


Don’t let those mind gremlins stand between you and your business success! Once a month you can come and get your blocks unblocked and chase away your unhelpful thinking patterns with our highly qualified and experienced Mindset Magicians.


Deepen your connection with your fellow "hearties" with some structured connecting.  Get to know each other in small private groups online, and brainstorm ideas, questions or challenges to keep you feeling inspired and making progress.


Once a quarter we get together offline (Covid-19 permitting!) for fun, organised connecting with like-minded souls. You’ll get a real boost  - and may even meet new clients or referral partners!
*Our overseas members get the same benefits from our online Member Mastermind meetups!



Our Facebook community is where your new “family” hang out online. It’s a safe space to come and share your successes, challenges, frustrations and ask for help or advice - there’s a world of wisdom and support you can tap into here!


A comprehensive library of training modules, worksheets & checklists. The Business from the Heart Pathway will guide you to what you need for where you are right now, so you don’t get overwhelmed (or waste time on the wrong things).


Get support from our resident “Techspert” for those tricky tech tasks. Don’t waste hours stuck in tech limbo - get help and move on.
There is also a library of trainings for common tech issues.


A day for "getting stuff done".   Once a quarter we host an implementation day - it's like a virtual "co-working" space with built in accountability.   A space to make sure you get the important stuff done to keep your business moving forward.

Catherine speaking


Here's a taster of just some of the trainings available within the Membership - and we're adding something new regularly.

Get Clients in 30 Days

Time & Energy Management

Websites That Work

How to Build Your List

Creating Your Free Giveaway

How to Create a Referral Scheme

Selling from Speaking & Webinars

Design & Sell Premium Programmes

Hiring Your Dream Team

Choosing the Right Social Media

Facebook Ads




Elaine D’Arcy

Elaine D’Arcy Nutrition & Wellbeing

"Joining the Business from the Heart Membership Community has exceeded all expectations. Catherine’s caring nature and passion to help you succeed in business shines through - from the huge range of online trainings, to the live Q&A calls where she listens to people’s concerns and gives her expert advice gleaned from years of experience.

The support and encouragement within the group from Catherine, her team and the other members of the community makes it feel like a family. I am just starting my business and already see it as one of the best investments I’ve made both for now and as my business grows."


Alice Jennings

Build a Business that Runs Itself

"The Business from the Heart community is such a great resource for a small business owner. I'm a few years into running a business and have had a year of mentoring with Catherine so I was a little uncertain about whether I would get much value out of a the new membership community but I should have had more confidence!

Being able to hop onto a Q&A call and ask a specific niggling question is so valuable. I ended up making several thousand pounds as a result of one 5 minute chat! Apart from Catherine's expertise, the networking has been great. I've met some fantastic people and have gained new clients from within the community.

If you're looking for a supportive community, access to great learning resources and some spot on advice this is the right group for you."


Meg Lyons

Meg Lyons Coaching

"The two biggest gains I’ve had from being in the community have been to raise my prices in a way that felt aligned with the value that I offer through my coaching, and gaining an understanding of where in the business journey I am.

Before this, I would constantly compare myself to other people who seemed to have it all figured out and feel like I’d never get there, but I now know where I am and what I can do as a next step. Having that perspective has been so valuable.

Wherever you are in your business, whether just starting out or already-established and ready for your next stage of growth, you will receive huge benefits from being in Catherine’s heart-centred community."


India Kang

UK's No. 1 Dating & Relationship Coach

"I've been lucky to have worked with Catherine 121 on launching my online programme, increasing my webinar sales and creating a long-term plan for scaling my business. It's worth way more than the monthly membership to me just to know I can have access to her sharp business brain on a Q&A call or Hotseat whenever I need some advice or help making a key decision."


And gain more confidence, clarity and a sense of community

VAT applies in the UK only and will be added at checkout


I know that if you are in the first year or two of your business, or have been in business a number of years and don’t yet have a stable income flow, every penny counts and you can’t afford to throw your money away on something that doesn’t work.  And you may not feel ready for a larger investment in 121 business mentoring or high priced group programmes.

Do you think you could squeeze £39 of value from this membership every single month?

That might be:

  • Just one piece of advice on a coaching call that means you enrol a new client into your 121 package, online programme or workshop that very day

  • Just one new connection you make at an online Mastermind or meetup that leads to a flow of referrals or exposure to a whole new audience for your services

  • Just one mindset shift around your pricing (or visibility, or procrastination, or fear of sales) on a Mindset call that means you go out and double or triple your revenue

  • Just one successful strategy shared by another member in the Facebook Group that you implement and get new clients as a result

  • Just one training module that saves you hundreds on buying an online programme to learn the same thing

  • Just one tweak to your sales process that multiplies the number of people joining your online programme

  • Just one large dollop of collective love and encouragement when you've faced a big setback, that has you bouncing back within hours - instead of weeks

Would it be worth £39 for JUST ONE of these outcomes each month?


Helen Elizabeth Evans

Conscious Business Mentor & UK's No.1 Scientific Hand & Fingerprint Analyst

"As a result of just one tweak suggested by Catherine, I effortlessly brought in an additional £6000 into my business, a few days later."


Liz Gilmour

Passion & Purpose Coach

"After following the advice given in just one of the online training courses in the members' area, I gained three new clients from a talk I gave - and there were only 11 people in the audience."


Alice Jennings

Build a Business that Runs Itself

"Being able to hop onto a Q&A call and ask a specific niggling question is so valuable. I ended up making several thousand pounds as a result of just one 5 minute chat with Catherine."


Deborah Taylor

Book-Launch Your Business

"As a result of just one introduction at an Online Meetup I enrolled a new client into my highest level service. That one client has repaid a year's membership 10 times over - and I've got an absolutely ideal client who I'm loving working with."


Emma Taggart

Helping Introverted Leaders Thrive

"After some gentle prodding from Catherine to get out of my comfort zone I tried doing just one thing that I said "wouldn't work for me" - and enrolled a new absolutely ideal client as a direct result!"


Hilary Lees

Leadership & Career Coach

"From just one online meetup, I now have a new JV partner!"

But this isn't just about getting results

Although of course we want that too

  • It's about stepping out of the fog

  • Stepping into the warmth of a community (who love you)

  • Stepping up in your business because you are choosing to give yourself what you need to really thrive


And we'll see you on the inside!

VAT applies in the UK only and will be added at checkout



I’m chief cheerleader over in the Hearties Hub (aka the Business from the Heart Community) and it's my passion (some might say obsession) to help heart-centred business owners who feel called to make a difference through their work to create a genuinely successful and sustainable business - without compromising their values. (Integrity all the way is part of the Hearties code.)

One of the reasons I know my community so well is because I've had the same journey as them (and likely you too)! I started my business with no budget, no connections, not much of a clue, but a huge desire to use what I know to make a difference. (For me that was to share my 20+ years of sales experience with small business owners so they could do what they love AND get paid for it without feeling pushy.)


Two years later I’d created a 6-figure business and was spending my days supporting business owners all over the globe through my flagship online programme “Get More Clients Saying Yes!” and helping a smaller group of serious, committed women via a high-investment mentoring programme.

But after a while I realised I wasn't fulfilling my own vision of supporting much larger numbers of early-stage business owners who I am most uniquely able to help. Anyone who was too nervous to take the leap to join the online course, or couldn’t afford the £5-£10,000 investment for mentoring, got left behind.

Which is why I created the Business from Heart Community - so I could fulfil my desire to offer the same sort of support I offered my higher-end clients, yet at a price that’s totally affordable for someone who is brand new to business, or for someone more established who is still struggling to make ends meet.

In January 2018 the “beta” version of the Business from the Heart Community kicked off with 114 members whose feedback has helped me shape this membership into exactly what they want and need. So chances are it’s exactly the sort of support you want and need too!


And we'll see you on the inside!

VAT applies in the UK only and will be added at checkout


  • "One Thing" Planning Sessions

  • Group Coaching Calls

  • Hotseat Sessions

  • Mindset Mentoring

  • Member Masterminds

  • Quarterly 'In Person' Meetups

  • Private Facebook Community

  • Library of Training Modules

  • 'Techspert' Support & Tech Library

  • "Get It Done" Days

The membership has been built on member feedback and all elements remain subject to change based on continued review and feedback (including yours!) - I promise it will always be great value!


Online Welcome Party

Get into your gladrags (or your pyjamas!) and come along to get your membership off to a great start and meet some of your fellow “Hearties”.

I'll introduce you to the membership and how to make the most of it, and and also help you know what to focus on first. 
You'll leave with some immediate action steps - and some new friends and connections. 
And don't worry there will be no awkward small talk - just a warm, relaxed welcome and a great start to your membership!

If you can’t make live it the "welcome & orientation" part will be recorded
(and there will be plenty of chances to connect with the other new members at the regular online meetups).

Vision & Planning Masterclass

A half-day virtual Masterclass in early June to help you get clear on a plan of action for the rest of 2020 that will play to your strengths and feel in flow.

This will be particularly helpful if you are taking a break over summer as it means you'll know the most important things to focus on during the holidays.  And you'll be back to work in September with a clear plan and knowing exactly where to start, instead of spending the first few weeks finding your focus.

I'll also teach you the flexible planning technique I personally follow that allows you to have a clear 3-6 month plan - yet still be spontaneous when that great opportunity comes along.

This session will be recorded so you can still benefit if you can’t make it live


I hope I'll see you on the inside!

VAT applies in the UK only and will be added at checkout


Pamela Luckock

Pam Luckock Consultancy

"Since the moment I signed up I've been absolutely delighted I joined. I've learnt so much! The community has provided me with a connection to other heart centred business owners, access to your personal mentoring in the live Q&A sessions has been invaluable, and it's giving me confidence that I'm getting the basic structures in place to build a sustainable business. I highly recommend others join this fabulous, generous community and experience the value for themselves."


Colin Newlyn

Coach - After the Mothership

"The membership, sense of community and added value has exceeded my expectations. The structure that Catherine provides is excellent and helps guide my actions, and it’s given me a new appreciation of what my business is and what it could become. I really don’t know how I managed without it (well, I do - I didn’t manage very well at all!)"


Rosemary Umolu

Medical Herbalist Specialising in Period Pain

"Since joining the membership I've felt so supported in my business ventures. It's had a massive impact on helping me get a 'yes' to my first luxury package. I've also had the confidence to do more live videos and interviews on social media which is generating a lot of interest in my business. I definitely would not be as far as I am now in business without the help of this group and Catherine. I would wholeheartedly recommend it!"


How much does it cost?

Your membership fee is £39 a month and will remain the same for as long as you remain a member in good standing. 

Although the price of the membership will increase next time it opens, your membership fee won’t change.

How long do I have to commit for?

As long as you like!  The minimum period is just one month.  Your membership fee is paid monthly so you only have to stay in for as long as you feel you are getting great value. (We hope that will be a long time – but you’re the one who decides).

However if you leave you won't be able to rejoin until the next time we open for enrolment - usually every 6 months. 

The monthly membership fee will also be higher when you rejoin.

Is there an annual option?

Yes. The annual option is £390 for the year.  This effectively means you are getting 2 months membership for free. 

And also by joining for a year you are making a commitment to yourself to really lean in to the membership and get the support you need over a long enough period of time to take your business to the next stage. 

What if it's not everything you say it is?

I really believe you'll get amazing value from being a member of this community.  However if you don't feel you are getting value, or even it's just not for you there are 2 options:

1.  Cancel Anytime
You can cancel your monthly membership at any time by emailing

(*There is no cancellation option on the annual membership beyond the first 30 days)

2.  Satisfaction Guarantee
Cancel any time within the first 30 days and we will refund you in full.

(*Satisfaction guarantee applies to both monthly and annual memberships)

How easy is it to cancel?

We make it super easy for you. All you have to do is email us at and we’ll do the rest.

But do make sure you let us know before your monthly payment leaves your account as we don't refund past payments.  (The exception is during the first 30 days when we will refund you in full).

I'm just starting out, am I ready for this?

The membership is designed to support you from a standing start.   No website? no clients? Just an idea?  We'll support you to get those essential foundations in place you need to get your first few paying clients - and you'll be off!

I've been in business for years, will I get enough out of this?

If you’ve been in business for years then you’ll probably be at Stage 3 or 4 of the pathway. You might be ready to launch an online programme, set up a membership or hire associates.  Or you might be looking for ways to fully scale and automate your business, or develop and market a high-end offering, or take your offline business online.   The membership will help you with this too – and Catherine is the perfect person to support you, having done all of this herself.  If you are not sure we can support you with the specific thing you want help with then drop us a line at and we'll give you an honest answer.

I sell to companies not individuals, is it right for me?

Yes, many of our members sell to companies and organisations so you will have plenty of peer support. In addition Catherine’s own background prior to starting her own business was in selling to companies so you’ll be able to draw on her knowledge and experience via the Group Coaching calls, Hotseat sessions and Training resources.

Why can't I join at any time?

We only open enrolment for short periods so that the rest of the time we can be fully focused on our members and ensuring they have an amazing experience, rather than diluting our focus with sales and marketing activity (this is called a Launch Model and we teach this inside the membership).  

Having new members join only at certain times of year also helps ensure a safe space where everyone has time to get to know each other in between inductions. 

I currently open the membership for public enrolment every 6 months. 

The monthly membership fee increases with each enrolment. 

So if you know this is for you, why not hop on board now and let us support you?

What if I haven't got time to keep up with everything?

Unlike a course there is no such thing as “falling behind” when it comes to a membership so we would encourage you to see it as a treasure trove of resources you can dip into when you need to, rather than something you have to "keep up with".

Not enough hours in the day is a big challenge for so many solo business owners so we aim to help you with that via the following:

1.  We encourage you start your membership with the Time & Energy Management Modules within the training library - by doing this you should find you free up an extra 4 hours a week to implement your next steps.

2.  Having greater clarity on what your next step is, and a laser focus on just one high impact thing at a time will mean you stop wasting time on things that either aren't working, are at the wrong stage of business for where you are, or where you are taking on more than one person can reasonably juggle and stay sane.  

With the guidance of the membership you will have less things to focus on, and so more time to focus on those things that really matter.

I'm already overwhelmed. Won't this just add to it?

What I see is that most small business owners are overwhelmed is because they have simply taken on too much.  They are trying to juggle too many marketing strategies that are not yielding results or getting the attention of their ideal clients, following too many different business models, being unclear on the most impactful next step for them so juggling too many things at once.  So, of course, it's a recipe for overwhelm and burnout.

One of the things we want to give you within this membership is a much simpler business where you are clear on the next best step for you, and can start doing less activity that has a high impact, rather than lots of activity that either doesn't work for you or isn't right for your stage of business.

Starting with the Time & Energy Management module and then moving on to the Business from the Heart Pathway to identify your one next step will really help cut down the overwhelm and help make your business journey feel much more in flow for you.

I've already got lots of courses, how is this different?

Unlike a course that you have to follow in a particular order, and to a particular timescale otherwise you fall behind and don't get the full benefit, the membership is very much designed to let you go at your own pace, and implement things in the order that is right for you. 

No rushing to keep up or following a training where you can't get an answer to your question - the support here is ongoing, for as long as you are a member in good standing.

You will have access to a series of videos, resources and training materials that will allow you to:

1. Work at your own pace.  The next step is always available for you when you are ready for it.  Business isn't a race and we all have a different amount of time available to put in.  So the membership is designed to support you regardless of what pace you want to go at.

2.  Know the next step for you.  Your business is as unique as you are.  The Business from the Heart Pathway will help you identify the next right step for YOU and focus on completing it.  There are plenty of training modules and extra support available through the Coaching and Hotseat sessions.  So rather than need to work through everything, the idea is you identify the right next step for you and then go and access the relevant trainings.

I think I'd like to join but I've got a question

If you've got a question that hasn't already been answered on this page then please drop us a line at and we'll be very happy to help.  And we promise we'll always give you an honest answer.   We are interested in welcoming the right members - and making sure it's right for you too.

Satisfaction Guarantee

I'm certain you'll be absolutely delighted with the value you get from this membership. But if it turns out I'm wrong, or if for any reason you feel it's not for you, just let us know within 30 days of joining and we will refund what you've paid so far. All you have to do is email us at and we'll do that immediately - no quibbles.


I’m pouring my heart and soul into creating a truly amazing Membership Community that serves you in the best way I know how.  We'd love to have you join us and help shape this incredible community.

VAT applies in the UK only and will be added at checkout

As soon as your payment has been received a welcome email plus membership logins will be sent out to you immediately. If you have any problems or questions when making your payment please contact us at: or 0208 720 6455.

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