
COMMUNITY . INSPIRATION . EDUCATION
MEMBERSHIP If you’re a heart-centred business owner who wants to make a difference and grow your business - without compromising your values - you’re in the right place.
Enter your name and email to join the waitlist
JOIN BUSINESS FROM THE HEART TODAY
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
Enter your name and address to join the waitlist
£470
No price change for the lifetime of your membership!
Pay £470 a year for as long as you're a member
You can cancel after the year or switch to a monthly membership.
Enter your name and address to join the waitlist
VAT is included in the price
BUSINESS FROM THE HEART MEMBERSHIP
The Business from the Heart Community is a super-supportive membership designed to meet you where you are right now with the guidance, support and training you need to move your business forward with more ease, more enjoyment and in full integrity.
No more confusion about what to focus on next, just clarity and progress. No more overwhelm from all the conflicting advice, instead confidence in your ability to choose what’s right for you and your business.
And (most importantly of all) - No more going it alone. In other words: Welcome Home!


Business is exciting! But it’s harder than you ever imagined…
If you’re anything like me, you started your own business full of excitement and optimism. At last you’d be doing meaningful work that lights you up, provides a good income on your own terms, and allows you to work the hours that suit you.
Except you might be finding, like I did, that the reality isn’t quite as easy – or as fun.
Despite being intelligent, capable and successful in your past ventures, you might be finding this business malarkey isn't as straight forward as you expected.
And after months of feeling confused about why it’s not working, and feeling like a fraud when friends and family ask “how’s the business going?”, it’s so easy to lose confidence and doubt whether you are really cut out for this.
I remember that time in business as painful, confusing and overwhelming - it felt like I was walking through fog. I couldn’t see clearly to take the next step, let alone know how to achieve my big vision.
Throw in the isolation of trying to do all this alone from home, without a support network of people who believe in you, and no certainty that what you’re doing will ever bring enough clients for it to really work - and you’ve got a recipe for giving up way to soon.
(Sadly I see this all too often.)
If this is you, you are probably:
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Constantly distracted by all the 'shiny objects' that show up on your Facebook feed (you know, the ones that say 'Just do this one thing and make 6 figures')
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Overwhelmed by all the possibilities for what you could do in your business - 121 packages? online course? passive income product? high-end offers? - and feeling stuck as a result
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Exhausted from trying to follow too many marketing strategies at once - and feeling disappointed in the lack of response despite all of your efforts
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Continually changing course in search of the 'right' direction, and not giving anything a go for long enough to see the green shoots of tangible results
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Feeling frustration and a huge amount of doubt about whether you can actually make this work at all

I’ve been where you are, so I totally get it.
It took me a long time to figure things out and get the help I needed to really understand business and find out what would work for me. (It was a classic case of “you don't know what you don't know” - until someone points it out for you!)
Once I’d got it working for me I started supporting other small business owners, and after a number of years helping them to grow businesses they love and can feel proud of, I came to see there were 6 core elements they needed in order to thrive - and I've designed the Business From the Heart Membership so you can get exactly what you need to start thriving too.
HERE'S WHAT THE MEMBERSHIP PROVIDES

I've been in business for a while now, and helped a hundreds of business owners find success along the way, so I know that these fundamentals really work.
Which means that, despite what you may have heard, you don’t need to invest eye-watering amounts in coaching or masterminds, or learn advanced marketing and business strategies straight off the bat - first you need the basics sorted.
Then you can leverage advanced techniques to help you fly (when you're ready I can teach you that stuff too.)
The Membership has been designed to give you ALL the elements you need to be successful:
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The Training and Business Education to keep you on-track toward your vision
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Mentoring and advice to get you unstuck and playing to your strengths
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A Community to support and cheerlead you especially on the days (and yes, you WILL still have them) when it all gets too much and you just feel like giving up.
And you need it to be affordable, I get that. So I've made sure you can access everything you need for just £1.55 a day!


Ready to join us in this close-knit, loving, supportive community? We'd love to have you.
WHAT CAN YOU LOOK FORWARD TO AS A 'HEARTIE'?

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Getting Started
Vision & Planning workshop
Business from the Heart Pathway -
Staying on Track
Regular monthly sessions
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Ongoing Support
In-depth training resources
We're always here to cheerlead and support you!
WELCOME
WELCOME & ORIENTATION
We'll get your membership off to a great start with an online welcome meeting where you can meet some of your fellow “Hearties”.
I'll introduce you to the membership, how to make the most of it, and help you know what to focus on first.
You'll leave with some immediate action steps - and some new friends and connections.
And don't worry there will be no awkward small talk - just a warm, relaxed welcome and a great start to your membership!
VISION & PLANNING
One of the first things you'll do in your membership is get clear on your long-term vision for your business, and then create a plan for the coming 3-12 months (a flexible one of course, because you don't yet know what opportunities are going to come up!). This way you'll know what your most important priorities are, and have clarity about what to focus on first within the membership to take your business forward.
REGULAR EVENTS
GROUP MENTORING / Q&A CALLS
Feeling stuck? Need some advice or direction? Can’t decide between two courses of action? Whatever you need help with, I’m available for coaching and to personally answer your questions so you can keep on moving forward.
HOTSEATS
This is a deeper dive where I 'hotseat' 3 members on each call to focus in on any challenges they are facing, or offer help or advice with a specific project or idea. Even if it's not your turn to be hotseated you'll learn a lot by listening in.
GUEST EXPERT TRAINING
Specialist training in all things relevant to starting and growing your business, selected based on our members needs. Recently we've had Podcasting, LinkedIn, Facebook, Instagram and GDPR - all recorded so they're available when you need them.
HEARTIES MEETUPS
Deepen your connection with your fellow "hearties". Get to know each other in small private groups online, and brainstorm ideas, questions or challenges to keep you feeling inspired and making progress.
*Monthly online. Twice a year we also get together in-person
ONGOING SUPPORT
SUPPORTIVE COMMUNITY
Our Facebook community is where your new “family” hang out online. It’s a safe space to come and share your successes, challenges, frustrations and ask for help or advice - there’s a world of wisdom and support you can tap into here!
TRAINING RESOURCES
A comprehensive library of training modules, worksheets & checklists. The Business from the Heart Pathway will guide you to what you need for where you are right now, so you don’t get overwhelmed (or waste time on the wrong things).
'TECHSPERT' SUPPORT & LIBRARY
Get support from our resident “Techspert” for those tricky tech tasks. Don’t waste hours frustrated and stuck in tech limbo - get help and move on.
There is also a library of trainings for common tech issues.
'HEARTIES PODS'
There’s nothing like having others “see” you and believe in you to help you keep taking action - so every few months we give you the opportunity to buddy up with other Hearties to form small accountability pods who help each other set focus and stay on track.


WHAT SORT OF TRAININGS WILL I GET?
Here's a taster of just some of the trainings available within the Membership - and we're adding something new regularly.
JOIN BUSINESS FROM THE HEART TODAY
And gain more confidence, clarity and a sense of community
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
Enter your name and address to join the waitlist
£470
No price change for the lifetime of your membership!
Pay £470 a year for as long as you're a member
You can cancel after the year or switch to a monthly membership.
Enter your name and address to join the waitlist
VAT is included in the price
MEET SOME OF OUR MEMBERS











I DESIGNED THIS MEMBERSHIP TO BE AFFORDABLE - NO MATTER YOUR STAGE OF BUSINESS
I know that if you are in the first year or two of your business, or have been in business a number of years and don’t yet have a stable income flow, every penny counts and you can’t afford to throw your money away on something that doesn’t work. And you may not feel ready for a larger investment in 121 business mentoring or high priced group programmes.
Do you think you could squeeze £47 of value from this membership every single month?
That might be:
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Just one piece of advice on a coaching call that means you enrol a new client into your 121 package, online programme or workshop that very day
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Just one new connection you make at an online Mastermind or meetup that leads to a flow of referrals or exposure to a whole new audience for your services
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Just one mindset shift around your pricing (or visibility, or procrastination, or fear of sales) on a Mindset call that means you go out and double or triple your revenue
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Just one successful strategy shared by another member in the Facebook Group that you implement and get new clients as a result
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Just one training module that saves you hundreds on buying an online programme to learn the same thing
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Just one tweak to your sales process that multiplies the number of people joining your online programme
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Just one large dollop of collective love and encouragement when you've faced a big setback, that has you bouncing back within hours - instead of weeks
Would it be worth £47 for JUST ONE of these outcomes each month?






But this isn't just about getting results
Although of course we want that too!
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It's about stepping out of the fog
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Stepping into the warmth of a community
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Stepping up in your business because you are choosing to give yourself what you need to really thrive
CHOOSE YOUR MEMBERSHIP OPTION BELOW
And we'll see you on the inside!
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
Enter your name and address to join the waitlist
£470
No price change for the lifetime of your membership!
Pay £470 a year for as long as you're a member
You can cancel after the year or switch to a monthly membership.
Enter your name and address to join the waitlist
VAT is included in the price
MEET CATHERINE

I’m chief cheerleader over in the Hearties Hub (aka the Business from the Heart Community) and it's my passion (some might say obsession) to help heart-centred business owners who feel called to make a difference through their work to create a genuinely successful and sustainable business - without compromising their values. (Integrity all the way is part of the Hearties' code.)
One of the reasons I know my community so well is because I've had the same journey as them (and likely you too)! I started my business with no budget, no connections, not much of a clue, but a huge desire to use what I know to make a difference. (For me that was to share my 20+ years of sales experience with small business owners so they could do what they love AND get paid for it without feeling pushy.)

Two years later I’d created a 6-figure business and was spending my days supporting business owners all over the globe through my flagship online programme “Get More Clients Saying Yes!” and helping a smaller group of serious, committed women via a high-investment mentoring programme.
But after a while I realised I wasn't fulfilling my own vision of supporting much larger numbers of early-stage business owners who I am most uniquely able to help. Anyone who was too nervous to take the leap to join the online course, or couldn’t afford the £5-£10,000 investment for mentoring, got left behind.
Which is why I created the Business from Heart Membership - so I could fulfil my desire to offer the same sort of support I offered my higher-end clients, yet at a price that’s totally affordable for someone who is brand new to business, or for someone more established who is still struggling to make ends meet.
In January 2018 the “beta” version of the Business from the Heart Membership kicked off with 114 members whose feedback has helped me shape this membership into exactly what they want and need. So chances are it’s exactly the sort of support you want and need too!
CHOOSE YOUR MEMBERSHIP OPTION BELOW
And we'll see you on the inside!
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
Enter your name and address to join the waitlist
£470
No price change for the lifetime of your membership!
Pay £470 a year for as long as you're a member
You can cancel after the year or switch to a monthly membership.
Enter your name and address to join the waitlist
VAT is included in the price
AN OVERVIEW OF WHAT'S INCLUDED
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Group Coaching Calls
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Hotseat Sessions
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Hearties' Pods
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Mindset Mentoring
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Guest Experts
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Hearties' Meetups
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Private Facebook Community
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Library of Trainings & Resources
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'Techspert' Support & Tech Library
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'Get It Done' Days
The membership has been built on member feedback and all elements remain subject to change based on continued review and feedback (including yours!) - I promise it will always be great value!
ARE YOU JOINING US?
I'll see you on the inside!
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
Enter your name and address to join the waitlist
£470
No price change for the lifetime of your membership!
Pay £470 a year for as long as you're a member
You can cancel after the year or switch to a monthly membership.
Enter your name and address to join the waitlist
VAT is included in the price




FAQ
My Guarantee
I'm certain you'll be absolutely delighted with the value you get from this membership. But if it turns out I'm wrong, or if for any reason you feel it's not for you, just let us know within 30 days of joining and we will refund what you've paid so far. All you have to do is email us at info@catherinewatkin.com and we'll do that immediately - no quibbles.
READY TO JOIN US?
I’m pouring my heart and soul into creating a truly amazing Membership Community that serves you in the best way I know how. We'd love to have you join us and help shape this incredible community.
£47
No price change for the lifetime of your membership!
Pay £47 a month for as long as you're a member
You can cancel anytime - but we hope you won't!
Enter your name and address to join the waitlist
£470
No price change for the lifetime of your membership!
Pay £470 a year for as long as you're a member
You can cancel after the year or switch to a monthly membership.
Enter your name and address to join the waitlist
VAT is included in the price
As soon as your payment has been received a welcome email plus membership logins will be sent out to you immediately. If you have any problems or questions when making your payment please contact us at: info@catherinewatkin.com or 020 8720 6455.
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