Business from the Heart


MEMBERSHIP If you’re a heart-centred business owner who wants to make a difference and grow your business - without compromising your values - you’re in the right place.


VAT is included in the price


The Business from the Heart Community is a super-supportive membership designed to meet you where you are right now with the guidance, support and training you need to move your business forward with more ease, more enjoyment and in full integrity.

No more confusion about what to focus on next, just clarity and progress. No more overwhelm from all the conflicting advice, instead confidence in your ability to choose what’s right for you and your business.

And (most importantly of all) - No more going it alone. In other words:  Welcome Home!

Laura Coleman round

"This membership has been the most no brainer investment I’ve ever made in my business.  
The community is incredible and I’ve forged so many brilliant connections, collaborations and even new clients.   Catherine has a gift for adding value with many light but powerful touches and she’s incredibly generous with her time and input.  She’s able to get right to the heart of what matters to you and supports you to build confidence and courage in yourself.  
Since I joined the changes and growth in my business have been massive."

Business is exciting! But it’s harder than you ever imagined…

If you’re anything like me, you started your own business full of excitement and optimism. At last you’d be doing meaningful work that lights you up, provides a good income on your own terms, and allows you to work the hours that suit you.

Except you might be finding, like I did, that the reality isn’t quite as easy – or as fun.

Despite being intelligent, capable and successful in your past ventures, you might be finding this business malarkey isn't as straight forward as you expected.

And after months of feeling confused about why it’s not working, and feeling like a fraud when friends and family ask “how’s the business going?”, it’s so easy to lose confidence and doubt whether you are really cut out for this.

I remember that time in business as painful, confusing and overwhelming - it felt like I was walking through fog. I couldn’t see clearly to take the next step, let alone know how to achieve my big vision.

Throw in the isolation of trying to do all this alone from home, without a support network of people who believe in you, and no certainty that what you’re doing will ever bring enough clients for it to really work - and you’ve got a recipe for giving up way to soon.

(Sadly I see this all too often.)

If this is you, you are probably:

  • Constantly distracted by all the 'shiny objects' that show up on your Facebook feed (you know, the ones that say 'Just do this one thing and make 6 figures')

  • Overwhelmed by all the possibilities for what you could do in your business - 121 packages? online course? passive income product? high-end offers? - and feeling stuck as a result

  • Exhausted from trying to follow too many marketing strategies at once - and feeling disappointed in the lack of response despite all of your efforts

  • Continually changing course in search of the 'right' direction, and not giving anything a go for long enough to see the green shoots of tangible results

  • Feeling frustration and a huge amount of doubt about whether you can actually make this work at all


I’ve been where you are, so I totally get it.

It took me a long time to figure things out and get the help I needed to really understand business and find out what would work for me. (It was a classic case of “you don't know what you don't know” - until someone points it out for you!)

Once I’d got it working for me I started supporting other small business owners, and after a number of years helping them to grow businesses they love and can feel proud of, I came to see there were 6 core elements they needed in order to thrive - and I've designed the Business From the Heart Membership so you can get exactly what you need to start thriving too.



Grounded, practical, down-to-earth advice from a real human being who was exactly where you are just a few years ago, and who has helped hundreds of others like you create a successful business they feel genuinely excited by.


I’ve developed the Business from the Heart Pathway so that you can pinpoint exactly where you are on the journey of growing your business.

No more confusion or feeling lost in the fog. Instead you’ll know your stage of business, why it feels the way it does, and what you need to focus on next for best results.


No more trying things just because someone else did it, or doing the right thing at the wrong time and then feeling like a failure when it doesn’t work.

Instead I'll empower you to make your own decisions, and be discerning about the options available.  So you'll have the confidence to choose the best way forward for where you are right now. 


Once you know where you are on your business journey and what you need to do next, only THEN is it time to dive deep into specific training and tactics to make that next step a success.

If you jump the gun you can get lost down a rabbit hole rather than make the progress you want. But when you're ready, there’s a whole range of training waiting for you inside the members area.


Isolation is like kryptonite to a business dream. So imagine what you can accomplish with a ready-made “family” of people who believe in you, respect you and totally “get” you.

Where no-one will ever ask: 'Do you plan to go back to work if this fails?' or 'Do people actually pay for that?' Instead you’ll hear 'Why don’t you just run with it and make it happen?'


Whether that's me holding a clear and ferocious vision of what's possible for you, even when you can't see it yourself, or being inspired by the progress of those around you, the inspiration surrounding you will keep carrying you forward.

Patricia Koops round

"At the time I became a member of this fantastic group I thought I would never be able to run my own business and was overwhelmed. I was all over the place doing all kinds of different activities or I just procrastinated. The structured approach of Catherine’s Business from the Heart Pathway and her heart-warming personality feels like a soothing bath. I am now so much more clear on what to focus on every month and that’s taken away a lot of the overwhelm I felt. The membership has truly helped me overcome a lot of anxieties around my business, given me trust and confidence that I am going to thrive, and helps me actually enjoy building it! I would say it’s worth every penny spent”

I've been in business for a while now, and helped a hundreds of business owners find success along the way, so I know that these fundamentals really work.

Which means that, despite what you may have heard, you don’t need to invest eye-watering amounts in coaching or masterminds, or learn advanced marketing and business strategies straight off the bat - first you need the basics sorted.

Then you can leverage advanced techniques to help you fly (when you're ready I can teach you that stuff too.)

The Membership has been designed to give you ALL the elements you need to be successful:

  • The Training and Business Education to keep you on-track toward your vision

  • Mentoring and advice to get you unstuck and playing to your strengths

  • A Community to support and cheerlead you especially on the days (and yes, you WILL still have them) when it all gets too much and you just feel like giving up.

And you need it to be affordable, I get that.  So I've made sure you can access everything you need for just £1.55 a day!


"I've already told Catherine I think what she's charging is crazy - I would happily pay much much more for the value I'm receiving."

Helen Elizabeth Evans - Conscious Business Mentor & The UK's No.1 Scientific Hand & Fingerprint Analyst

Ready to join us in this close-knit, loving, supportive community? We'd love to have you.


  • Getting Started

    Vision & Planning workshop
    Business from the Heart Pathway

  • Staying on Track

    Regular monthly sessions

  • Ongoing Support

    In-depth training resources
    We're always here to cheerlead and support you!



We'll get your membership off to a great start with an online welcome meeting where you can meet some of your fellow “Hearties”.
I'll introduce you to the membership, how to make the most of it, and help you know what to focus on first.
You'll leave with some immediate action steps - and some new friends and connections.
And don't worry there will be no awkward small talk - just a warm, relaxed welcome and a great start to your membership!


One of the first things you'll do in your membership is get clear on your long-term vision for your business, and then create a plan for the coming 3-12 months (a flexible one of course, because you don't yet know what opportunities are going to come up!). This way you'll know what your most important priorities are, and have clarity about what to focus on first within the membership to take your business forward.



Feeling stuck? Need some advice or direction? Can’t decide between two courses of action? Whatever you need help with, I’m available for coaching and to personally answer your questions so you can keep on moving forward.


This is a deeper dive where I 'hotseat' 3 members on each call to focus in on any challenges they are facing, or offer help or advice with a specific project or idea.  Even if it's not your turn to be hotseated you'll learn a lot by listening in.


Specialist training in all things relevant to starting and growing your business, selected based on our members needs. Recently we've had Podcasting, LinkedIn, Facebook, Instagram and GDPR - all recorded so they're available when you need them.


Deepen your connection with your fellow "hearties".  Get to know each other in small private groups online, and brainstorm ideas, questions or challenges to keep you feeling inspired and making progress.
*Monthly online. Twice a year we also get together in-person



Our Facebook community is where your new “family” hang out online. It’s a safe space to come and share your successes, challenges, frustrations and ask for help or advice - there’s a world of wisdom and support you can tap into here!


A comprehensive library of training modules, worksheets & checklists. The Business from the Heart Pathway will guide you to what you need for where you are right now, so you don’t get overwhelmed (or waste time on the wrong things).


Get support from our resident “Techspert” for those tricky tech tasks. Don’t waste hours frustrated and stuck in tech limbo - get help and move on.
There is also a library of trainings for common tech issues.


There’s nothing like having others “see” you and believe in you to help you keep taking action - so every few months we give you the opportunity to buddy up with other Hearties to form small accountability pods who help each other set focus and stay on track.


"I cannot tell you how glad I am to now be a part of Catherine's Community, and to be able to learn all the ins-and-outs of running my own business, step-by-teeny-tiny-step.

Instead of being totally daunted (like the proverbial rabbit) and not knowing what to do next, I have the security blanket of being able to follow a richly developed and resourced, cleverly structured plan, which I can follow at my own pace.

And I am comforted by the added knowledge and bonus that there's always someone around in the Community who can answer a question, or point me in the right direction." 

Catherine speaking


Here's a taster of just some of the trainings available within the Membership - and we're adding something new regularly.

Get Clients in 30 Days

Time & Energy Management

Websites That Work

Marketing without Social Media

How to get Speaking Gigs

LinkedIn in 20 minutes a day

How to Build Your List

Creating Your Free Giveaway

How to Create a Referral Scheme

Selling from Speaking & Webinars

Design & Sell Premium Programmes

Hiring Your Dream Team

Choosing the right Social Media

Facebook Ads

How to Launch


And gain more confidence, clarity and a sense of community

VAT is included in the price


Judi Craddock round

Judi Craddock

“Since I joined the membership, I’ve ‘stepped up’ in my business and committed to taking more action than ever before. Before joining, I didn’t have a clear structure or approach to my business. The Business from the Heart Pathway was a revelation to me, and helped me see where I was, and what I needed to do to move my business forwards.

The mentoring, community support and extensive knowledge base have all supported me in taking the most appropriate action for my stage of business (and that feels good for me too!).

Here are some of the key highlights of my journey so far, and what this membership has allowed me to…

  • Get clear on my ideal client and create a ‘sticky’ message – that’s now attracting more ideal clients to discovery calls and onto my mailing list (it’s grown by 100%+ since I joined)
  • Become a LOT more confident with sales calls – I’ve been able to enrol clients without it feeling icky or a chore.
  • Upgrade my web-site – I recognised that for my stage of business, it was time to upgrade and stop DIYing it!
  • Recognise what’s in flow for me in my business and focus on that rather than trying to do ‘all the things’.
  • Get greater visibility – I’ve had more requests to be interviewed for summits and podcasts.
  • Feeling part of something greater – the sense of community means that I don’t feel I’m alone – I always have somewhere to turn for support or to celebrate!"
Rajita Cappadocia round

Rajita Antonia

“I went from having no business model at all, or any business understanding, to having a business model and way to speak with potential clients and convert them to happy customers. The support the Heartie group offers is a game changer, I can highly recommend it!"

Monica Douglas round

“As a result of the expertise and support Catherine gave me during a 30 minute Hotseat I had the insight and confidence to pivot my business and create The Wild Wisdom Mentorship, my new membership. Those insights resulted in a nearly 10 x ROI on my membership fee with the founder launch alone.

I’m so grateful for the support from Catherine and fellow Hearties this year and I wholeheartedly recommend the Business from the Heart membership to heart-centered business owners who are ready to grow, be supported, and thrive."


"The Business from the Heart community is such a great resource for a small business owner. I'm a few years into running a business and have had a year of mentoring with Catherine so I was a little uncertain about whether I would get much value out of a the new membership community but I should have had more confidence!

Being able to hop onto a Q&A call and ask a specific niggling question is so valuable. I ended up making several thousand pounds as a result of one 5 minute chat! Apart from Catherine's expertise, the networking has been great. I've met some fantastic people and have gained new clients from within the community.

If you're looking for a supportive community, access to great learning resources and some spot on advice this is the right group for you."


"I've been lucky to have worked with Catherine 121 on launching my online programme, increasing my webinar sales and creating a long-term plan for scaling my business. It's worth way more than the monthly membership to me just to know I can have access to her sharp business brain on a Q&A call or Hotseat whenever I need some advice or help making a key decision."

Donna McCallum round

Donna McCallum

"Catherine’s teaching on the stages of business provided me with a clear roadmap of what I should be focusing on next. My team is relieved that I’m more organized and focused due to Catherine’s strategy process. It makes their lives and work much easier and more relaxed.

Last month I needed some help getting better conversions from webinars. I listened to a two-hour training session and once I implemented what I learned, the conversions on my next webinar increased.

The value the training has offered me so far (plus knowing there’s more there when I need it) is worth so much more than the monthly price of this membership"

Media Gyamtso round

Media Gyamtso

Online Business Manager

"Catherine is one of those rare business coaches that can embody a laser-focused business mindset alongside a heart-centred, supportive spirit. The Business from the Heart Membership she’s created is supportive, inclusive, very engaged and a great place to learn and be inspired by her and a wide variety of other business owners."

Kate Salberg round

"I’m so glad I joined. I am in the early stages of my plans without any prior business knowledge. The pathway has been invaluable to give me a roadmap but what is even more important to me is the community. It’s massively helpful to share one’s challenges and what I really love is that even when Catherine is being realistic about the challenges she is SO encouraging. It’s a kind place to be. There are masses of training available and if it’s not obvious, someone will help. I’m determined to make a go of my business and this community is my 'go to' support network."

Kate Salberg First Client

"Joining the Business from the Heart Membership Community has exceeded all expectations. Catherine’s caring nature and passion to help you succeed in business shines through - from the huge range of online trainings, to the live Q&A calls where she listens to people’s concerns and gives her expert advice gleaned from years of experience.

The support and encouragement within the group from Catherine, her team and the other members of the community makes it feel like a family. I am just starting my business and already see it as one of the best investments I’ve made both for now and as my business grows."

Sharon Wright round

Sharon Wright

"I can't speak highly enough of the Business from the Heart Membership - the value has been amazing. I really need structure and order - so I really love that I can find all my business mentoring resources in one, easy to navigate place. I never feel at a loss when I'm unsure of my next step. The main benefit for me has been getting clear on my ideal client and creating that all-important message that helps me to stand out in such a busy online market."


I know that if you are in the first year or two of your business, or have been in business a number of years and don’t yet have a stable income flow, every penny counts and you can’t afford to throw your money away on something that doesn’t work.  And you may not feel ready for a larger investment in 121 business mentoring or high priced group programmes.

Do you think you could squeeze £47 of value from this membership every single month?

That might be:

  • Just one piece of advice on a coaching call that means you enrol a new client into your 121 package, online programme or workshop that very day

  • Just one new connection you make at an online Mastermind or meetup that leads to a flow of referrals or exposure to a whole new audience for your services

  • Just one mindset shift around your pricing (or visibility, or procrastination, or fear of sales) on a Mindset call that means you go out and double or triple your revenue

  • Just one successful strategy shared by another member in the Facebook Group that you implement and get new clients as a result

  • Just one training module that saves you hundreds on buying an online programme to learn the same thing

  • Just one tweak to your sales process that multiplies the number of people joining your online programme

  • Just one large dollop of collective love and encouragement when you've faced a big setback, that has you bouncing back within hours - instead of weeks

Would it be worth £47 for JUST ONE of these outcomes each month?


"As a result of just one tweak suggested by Catherine, I effortlessly brought in an additional £6000 into my business, a few days later."

Monica Douglas round

"After a just one Hotseat with Catherine I launched my new membership and saw an immediate 10 x return on my membership fee."


"Being able to hop onto a Q&A call and ask a specific niggling question is so valuable. I ended up making several thousand pounds as a result of just one 5 minute chat with Catherine."


"As a result of just one introduction at an Online Meetup I enrolled a new client into my highest level service. That one client has repaid a year's membership 10 times over - and I've got an absolutely ideal client who I'm loving working with."


"After some gentle prodding from Catherine to get out of my comfort zone I tried doing just one thing that I said "wouldn't work for me" - and enrolled a new absolutely ideal client as a direct result!"


"After following the advice given in just one of the online training courses in the members' area, I gained three new clients from a talk I gave - and there were only 11 people in the audience."

But this isn't just about getting results

Although of course we want that too!

  • It's about stepping out of the fog

  • Stepping into the warmth of a community

  • Stepping up in your business because you are choosing to give yourself what you need to really thrive


And we'll see you on the inside!

VAT is included in the price



I’m chief cheerleader over in the Hearties Hub (aka the Business from the Heart Community) and it's my passion (some might say obsession) to help heart-centred business owners who feel called to make a difference through their work to create a genuinely successful and sustainable business - without compromising their values. (Integrity all the way is part of the Hearties' code.)

One of the reasons I know my community so well is because I've had the same journey as them (and likely you too)! I started my business with no budget, no connections, not much of a clue, but a huge desire to use what I know to make a difference. (For me that was to share my 20+ years of sales experience with small business owners so they could do what they love AND get paid for it without feeling pushy.)


Two years later I’d created a 6-figure business and was spending my days supporting business owners all over the globe through my flagship online programme “Get More Clients Saying Yes!” and helping a smaller group of serious, committed women via a high-investment mentoring programme.

But after a while I realised I wasn't fulfilling my own vision of supporting much larger numbers of early-stage business owners who I am most uniquely able to help. Anyone who was too nervous to take the leap to join the online course, or couldn’t afford the £5-£10,000 investment for mentoring, got left behind.

Which is why I created the Business from Heart Membership - so I could fulfil my desire to offer the same sort of support I offered my higher-end clients, yet at a price that’s totally affordable for someone who is brand new to business, or for someone more established who is still struggling to make ends meet.

In January 2018 the “beta” version of the Business from the Heart Membership kicked off with 114 members whose feedback has helped me shape this membership into exactly what they want and need. So chances are it’s exactly the sort of support you want and need too!


And we'll see you on the inside!

VAT is included in the price


  • Group Coaching Calls

  • Hotseat Sessions

  • Hearties' Pods

  • Mindset Mentoring

  • Guest Experts

  • Hearties' Meetups

  • Private Facebook Community

  • Library of Trainings & Resources

  • 'Techspert' Support & Tech Library

  • 'Get It Done' Days

The membership has been built on member feedback and all elements remain subject to change based on continued review and feedback (including yours!) - I promise it will always be great value!


I'll see you on the inside!

VAT is included in the price


"Since the moment I signed up I've been absolutely delighted I joined. I've learnt so much! The community has provided me with a connection to other heart centred business owners, access to your personal mentoring in the live Q&A sessions has been invaluable, and it's giving me confidence that I'm getting the basic structures in place to build a sustainable business. I highly recommend others join this fabulous, generous community and experience the value for themselves."


"The membership, sense of community and added value has exceeded my expectations. The structure that Catherine provides is excellent and helps guide my actions, and it’s given me a new appreciation of what my business is and what it could become. I really don’t know how I managed without it (well, I do - I didn’t manage very well at all!)"


"Since joining the membership I've felt so supported in my business ventures. It's had a massive impact on helping me get a 'yes' to my first luxury package. I've also had the confidence to do more live videos and interviews on social media which is generating a lot of interest in my business. I definitely would not be as far as I am now in business without the help of this group and Catherine. I would wholeheartedly recommend it!"

Caitriona Ellis round

"The Hearties community is the most supportive group I've ever encountered - no request for support or guidance goes unanswered by Catherine or the Hearties. The value provided for the cost is insane. If you get the chance to join the Hearties, go for it! Worse case scenario, it's not for you and you cancel. This was my approach 2 years ago and I've never looked back."


My Guarantee

I'm certain you'll be absolutely delighted with the value you get from this membership. But if it turns out I'm wrong, or if for any reason you feel it's not for you, just let us know within 30 days of joining and we will refund what you've paid so far. All you have to do is email us at and we'll do that immediately - no quibbles.


I’m pouring my heart and soul into creating a truly amazing Membership Community that serves you in the best way I know how.  We'd love to have you join us and help shape this incredible community.

VAT is included in the price

As soon as your payment has been received a welcome email plus membership logins will be sent out to you immediately. If you have any problems or questions when making your payment please contact us at: or 020 8720 6455.

© 2023 Catherine Watkin . Business from the Heart . All Rights Reserved . Privacy Policy